Allied Vehicles Group is joining the likes of Sainsbury’s, Sky, West Ham United and M&S to improve the customer experience for disabled people by supporting Purple Tuesday on 12th November.
New research published for Purple Tuesday reveals that poor customer service and a lack of staff understanding are among the key barriers preventing disabled consumers purchasing goods and services. The research has prompted calls for businesses and organisations to rethink how they target disabled consumers and their families, whose spending power – the so-called Purple Pound – is estimated to be £249 billion every year.
Purple Tuesday calls on organisations to focus on straightforward ways to implement low-cost solutions to improve the customer experience for disabled people – changes that go Beyond the Front Door. Of the 13.9 million disabled people in the UK, 80% have a hidden impairment, meaning improvements and enhancements are needed to improve access for disabled people, beyond having a ramp installed to help enter a site.
More than 2000 businesses, organisations and stores from a range of sectors have collectively pledged to support Purple Tuesday on 12 November.
After launching mobile servicing we have even more ways to support customers with disabilities and to keep them on the move with minimum disruption.